Generation Z Baby Press
Attention surf daddies and mommies: Even if your little Laird Hamilton and Rochelle Ballard are still just hanging ten off the edge of their high chairs, shouldn't they look good doing it? L.A.-based Baby Barefootin's wetsuit-inspired, soft-cotton rompers are a welcome change from those tired-out teddy bear and truck motifs. And these wear-anywhere cuties are sure to get your little grommets in the mood for ripping before they've scarfed down that first fistful of sand.
- Deborah West. Angeleno Magazine June 2005
Baby Barefootin' makes surfer-cool gear for the tiniest tots. Best of all, soft cotton construction makes them really comfy.
- Pregnancy Magazine, April 2005
Dogtown and Z Boys
According to the t-shirt, Generation Z is defined as "n. 1. Offspring of Generation X and Y. 2. A group of individuals born after 2000 to 2025. 3. The most adapted and connected generation to recognize, reinvent and rule." OK...
I'd define it as "two more Gen X parents who were so dissatisfied by the hip baby gear offerings in LA they decided to start their own clothing line." That said, Generation Z is more than a couple of copywriters who decide to learn silkscreening on extended maternity leave.
Their awesome-looking "loungewear" for infants and toddlers is inspired by a classic SoCal icon: the surfer's wetsuit. While surfers strip off their wetsuits in the parking lot, this loungewear is meant to be worn all day--and night, too. It's for women who wear yoga pants and Juicy Couture everywhere, who question why they have to get their kid dressed in the morning. [Hey, as an aficionado of the conceptually similar "screenwriterwear," I can relate. Dude.]
Some jumpsuits even have authentic-looking [update: and functional!] little kneepads sewn in to protect your little crawler.
The loungewear is $54 for the kneepad suit, $52 for the full body, and $44 for the shortie. Order online at Baby Barefootin', or call them at 818-301-... waitaminnit, 818?? These chicks are from the Valley!
- Daddytypes.com, The Weblog for New Dads, March 2005
Gen Next
You won't see offspring of the Generation X crowd decked out in standard togs featuring bunnies and ducks. Their parents just say no to bland, tired looks that lack a fresh spin.
Baby Barefootin' (conceived by two LA Gen X moms) is a new clothing line to suit what promises to be the most adaptive and connected generation yet. Combining ultra-soft, all-cotton fabric and innovative, functional designs, the founders (two former model friends) sought to create a collection that would be compatible with today's plugged-in moms and their uber-active babies.
The result? Hip, cool little outfits and the inspirational motto “Recognize + Reinvent + Rule.” Drawing on California surf and skate culture for inspiration, the clothes are designed with maximum play in mind. Highlights include fun Tees, durable wetsuit-style rompers with protective padding at the knees, and onesies printed with slogans such as "You gotta fight for your right to Potty".
In other words, not the same old same old -- causing Hollywood moms to already take notice: Julia Roberts, Angie Harmon, and Chynna Phillips are all fans of the line.
Available in bright colors and infant through toddler sizing, Generation Z captures a modern, next up spirit.
- Urban Baby Daily, January 2005
Baby Barefootin' is a unique line of infant and toddler clothing debuting for Spring 2005. The line combines comfort with fashionable skate and surf designs fo today's children on the go. The Generation Z message of Recognize + Reinvent + Rule is an inspirational mantra that prepares children and their parents to make a difference in the world.
- Mahogany Baby, January 2005
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